Smart PE

Favorite Smart PE – the first line, produced by Favorite, which designed to satisfy most anglers’ base requirements. It is made from four-core material H-Grade PE, which has high hardness as on the straight location so at the knot, has optimal softness and good abrasive-resistance. Also in this line are used additional technologies which improve its characteristics:

Si-coating (siliconecoating)- special silicone cover , which makes its’ surface more smooth and slimy, what significantly reduces adhesion in guides and increases the flying distance and repellent characteristics.
LP (lifetimepainting) – special cord painting, which provides its’ bright colour for a long time.
FavoriteSmart PE is manufactured in Japan, what surely means its’ high quality and the low price provides an opportunity to bravely call this model the best at Ukraine’s market by quality-price-ratio.
Due to its’ characteristics Smart PE will find its’ destination at angling as among the newcomers so among the professionals.



Моdel range
Code Length, m. Diameter, # Diameter, mm. Breaking strength, kg. Breaking strength, lb. Color
  1693.10.15 150 0.6 0.132 4 9 Orange
  1693.10.23 150 0.6 0.132 4 9 Lime
  1693.10.16 150 0.8 0.153 4.6 10 Orange
  1693.10.24 150 0.8 0.153 4.6 10 Lime
  1693.10.17 150 1.0 0.171 5.6 12 Orange
  1693.10.25 150 1.0 0.171 5.6 12 Lime
  1693.10.18 150 1.2 0.187 6.8 15 Orange
  1693.10.26 150 1.2 0.187 6.8 15 Lime
  1693.10.19 150 1.5 0.209 7.8 17 Orange
  1693.10.27 150 1.5 0.209 7.8 17 Lime
  1693.10.20 150 2.0 0.242 11 25 Orange
  1693.10.28 150 2.0 0.242 11 25 Lime
  1693.10.21 150 2.5 0.256 13 30 Orange
  1693.10.29 150 2.5 0.256 13 30 Lime
  1693.10.22 150 3.0 0.296 15.5 35 Orange
  1693.10.30 150 3.0 0.296 15.5 35 Lime
Read more

Favorite extends into Asia





Read more

Favorite SOLO – world recognition

Favorite SOLO – world recognition
Brussels (Belgium) became the fishing tackle industry capital in 2014 due to the 33rd EFTTEX in it. The show gathers world leading companies and brands each year. Favorite rod brand participated in the show for the third time (the first in Paris, and the second in Vienna).

It was decided to make an accent on the new brands concept Favorite PRO Series this year. Among the other new models customers could get acquainted with the micro jig Rockstar rods, renewed twitching rods line New Spirit, specialized casting rod Drive and two budget series – Variant and Jig Gun. Syntec Picker – absolutely new light feeder and a new reel Sirius were also presented to the public.
The best products award – one of the most exciting parts of the EFTTEX show. And we are proud to know that this year Favorite SOLO became a Runner Up at the best spinning rod nomination. The new patented iGrip technology made it possible to create one of the lightest mass produced rods with the unbelievable sensitivity.

And we succeeded to surprise the whole world.

Favorite SOLO Runner Up in the best spinning rod nomination.
Another step ahead” – that’s what we say and do.
We are proud of the Favorite brand and are ready for new achievements.

Read more

Varita. New models added.

As we stated 2014 year will be very special for Favorite. In addition to creation Favorite pro series, also existing model range will be developed. In addition to Vizor we completed Varita serie. We added UL, L, as well as MH and H class to Varita’s model range. Thus the application range Varita was significantly expanded for your successful fishing. More information about the Varita read HERE.

Read more

Vizor 2014

New 2014 models added to Vizor.
Favorite brand has a big plans for innovations in 2014. We plan to widen the existing rod series in addition to launching the Favorite Pro Series, which will consist of several series of rods for different purposes.
First signs were two new models of VIZOR rod.

Read more

Fuji TORZITE makes revolution in fishing guides.

Recently Fuji presented to the public the results of their extensive research and engineering developments – ring TORZITE. Title «TORZITE» comes from the geometric term “Thor (toroid)”, which characterizes the unique appearance and some properties of toroid rings.

This is the last word in the technological evolvement and engineering from Fuji, these rings are made from high-strength material that is carefully polished , which led to the fact that TORZITE ring is much thinner and lighter in comparison with SiC rings of the same size .

Thanks to its slim form, the inner diameter of the TORZITE rings is 15% wider than the SiC rings of the same size. This means that now you can reduce the weight of rings set on the rod up to 20-30%! Weight reduction rings decreases rod tip load, and add sensitivity to the road top.

High-strength ceramic material TORZITE has the same level of durability and strength, as SiC material despite of the fact that TORZITE rings are much thinner than SiC ones. Chances to break the ring TORZITE from an accidental impact or fall is much lower. TORZITE rings surface is carefully polished, this reduces friction and allows enhancing distance of cast. Surface smoothness of rings also reduces the contact pressure and friction, prolonging the “life” of the fishing line.
As a premium product , Fuji TORZITE rings are only available in a titanium frame. To indicate the status of high quality manufacture, all of the Fuji TORZITE rings are marked with laser.

Favorite Pro Series” rods, which will be released in 2014, are going to be equipped with rings Fuji TORZITE.

Read more

Favorite equip

In 2013 Favorite company launched a professional series of branded apparel Favorite Equip. Now you can buy functional branded fishing caps Favorite, which are the first line of Favorite Equip. In addition to modern design caps have important functional properties for fishermen to make fishing as comfortable as possible.


Read more

Favorite retrievers and line cutter

We expanded a range of accessories Favorite by new products. Now we have new retrievers and line cutter which will be your good companion for fishing.The range of retrievers includes three types.Click here to learn more

Read more